ALPHA TV

TV CHANNEL
Alpha TV is one of Greece's largest nationwide broadcasters, known for premium entertainment, Greek fiction, and live information programming. BTW delivered a full-platform digital presence — spanning custom design, end-to-end development, and a seamless migration to a modern, scalable infrastructure.
VISIT

SERVICES

  • Consulting
  • Content Migration
  • Custom WP Backend
  • Design System
  • Hosting
  • Information Architecture
  • Market research & analysis
  • Responsive Design
  • UI/UX Design
  • UI/UX Prototyping
  • User Research

CHALLENGE + SOLUTION

Alpha TV needed a complete digital transformation — a modern environment reflecting the channel’s new era, with richer content discovery, engaging interaction patterns, and intuitive navigation built for a high-volume audience.

Following in-depth user research, the design team crafted distinct visual environments for each content pillar: a dark, immersive space for TV content, a clean editorial layout for news, and a premium membership area — all unified within a scalable design system. The WordPress environment was extensively customized with advanced custom fields and tailored code solutions for rendering complex content structures, alongside a structured migration and full editorial team training.

DESKTOP VIEW

MOBILE VIEW

COLOR PALETTE

FONTS

ALPHA TV
GEOLOGICA