MODSTOYOU

E-SHOP
Based in New Zealand, Modstoyou is a curated online salon space, with a unique collection of hair products created by experts with 30 years' experience in hair styling.
VISIT

SERVICES

  • Consulting
  • UI/UX Prototyping
  • Web Design
  • Logo Design
  • Web Development
  • Hosting

CHALLENGE + SOLUTION

Our challenge was to create a unique digital hair salon dedicated to consumers who consider hair beauty an essential part of their wellbeing.

We produced a lot of ‘look & feel’ alternatives that helped both our team and Modstoyou define the final layout and aesthetic approach. We focused on creating a friendly UI (user interface) and UX (user experience) for the best possible online shopping experience.

DESKTOP VIEW

LOGO DESIGN

modstoyou logo design by btw

LOGO DESIGN

Modstoyou is the “child”  of New Zealand’s Modshair hairdressing salon. We approached the logo design with the intention of combining the Modshair identity with a touch of freshness and uniqueness. Keeping in mind  the “spirit” of Modstoyou which is to share the passion and expertise for hair beauty with ordinary people we experimented with handwritten alternatives and ways to incorporate these in the Modshair brand logo.

As unpretentious, freestyle lettering was also what the Modstoyou team was looking for, the final logo was easily chosen. The new brand identity incorporates the values and vision of a successful young business based in New Zealand.

MOBILE VIEW

SOCIAL MEDIA GRAPHICS

COLOR PALETTE

modstoyou e-shop design by btw color pallet

FONTS

modstoyou font design by btw PLAYFAIR DISPLAY
modstoyou font design by btw LATO