Our challenge was to create a unique digital hair salon dedicated to consumers who consider hair beauty an essential part of their wellbeing.
We produced a lot of ‘look & feel’ alternatives that helped both our team and Modstoyou define the final layout and aesthetic approach. We focused on creating a friendly UI (user interface) and UX (user experience) for the best possible online shopping experience.
Modstoyou is the “child” of New Zealand’s Modshair hairdressing salon. We approached the logo design with the intention of combining the Modshair identity with a touch of freshness and uniqueness. Keeping in mind the “spirit” of Modstoyou which is to share the passion and expertise for hair beauty with ordinary people we experimented with handwritten alternatives and ways to incorporate these in the Modshair brand logo.
As unpretentious, freestyle lettering was also what the Modstoyou team was looking for, the final logo was easily chosen. The new brand identity incorporates the values and vision of a successful young business based in New Zealand.
PLAYFAIR DISPLAY
LATO