The main request from the customer was to apply the feel and aesthetics of the physical store to the digital environment to create a simple and easy to use online shop.
We let the look and feel of the actual store guide us as we played with its vintage and minimal references to create the general layout as well as for specific graphic details. Having in our hands remarkable photographic and video material, we experimented with alternative product page set ups, letting simplicity and ease be the navigation basics.
ROBOTO MONO