NOUPOU

PORTAL
Noupou.gr is a news and lifestyle portal dedicated to the southern suburbs of Athens. Since 2013, it has published a remarkable amount of content, reaching 350,000 unique users, which makes NouPou one of the most contemporary and reliable sources of content in the south of the city and beyond.
VISIT

SERVICES

  • Market research & analysis
  • Consulting
  • UI/UX Prototyping
  • Web Design
  • Web Development
  • Hosting

CHALLENGE + SOLUTION

With not only commercial but also news and corporate content, NouPou is an active daily information source for the southern suburbs.The portal team entrusted us for the second time with the enhanced redesign of the corporate identity to highlight their new business vision.

We started by creating a new logo for NP which exudes a more solid business image for the brand. The logo gave direction to the changes in the visual communication of the digital content for both the fonts and the spacing of the portal layout. We also emphasised the flow of information and transitions from desktop to mobile view, to accommodate the needs for advertising and easier mobile navigation.

DESKTOP VIEW

LOGO DESIGN

noupou logo design by btw

LOGO DESIGN

As NP has entered a new phase, with business plans becoming more extroverted and targeting a wider market, the renewal of its corporate identity was a natural next step.

The new logo removes all unnecessary elements, emphasising a new dynamic, modern perception of the name. It balances the laidback pop lifestyle of the southern suburbs with the veracity and reliability of the portal’s content.

MOBILE VIEW

COLOR PALETTE

noupou color pallet design by btw

FONTS

noupou font design by btw Font Name