With not only commercial but also news and corporate content, NouPou is an active daily information source for the southern suburbs.The portal team entrusted us for the second time with the enhanced redesign of the corporate identity to highlight their new business vision.
We started by creating a new logo for NP which exudes a more solid business image for the brand. The logo gave direction to the changes in the visual communication of the digital content for both the fonts and the spacing of the portal layout. We also emphasised the flow of information and transitions from desktop to mobile view, to accommodate the needs for advertising and easier mobile navigation.
As NP has entered a new phase, with business plans becoming more extroverted and targeting a wider market, the renewal of its corporate identity was a natural next step.
The new logo removes all unnecessary elements, emphasising a new dynamic, modern perception of the name. It balances the laidback pop lifestyle of the southern suburbs with the veracity and reliability of the portal’s content.