ROSA

PORTAL
Rosa is a digital information hub with a wide range of content and topics from politics to art, sports and culture. With a critical look at the current news, it is acquiring an increasing percentage of users, especially young people, who are looking for alternative forms of information.
VISIT

SERVICES

  • UI/UX Prototyping
  • Web Design
  • Web Development
  • Portal Redesign
  • Hosting

CHALLENGE + SOLUTION

As Rosa gained more and more users, the main goals of the redesign were to get a better view of the content, mainly from mobile devices, a clearer structure of the categories, a better layout for the portal’s advertising positions and a refresh to the overall look and feel.

We researched several alternatives for presenting the content in combination with changes in the colours and general aesthetics of the portal. We worked closely with Rosa’s team, with fruitful discussions and exchanges of ideas, with the end result satisfying and pleasing both sides as the portal viewing rates have tripled.

DESKTOP VIEW

MOBILE VIEW

COLOR PALETTE

rosa color pallet design by btw

FONTS

rosa font design by btw ROBOTO SLAB
rosa font design by btw ROBOTO