As Rosa gained more and more users, the main goals of the redesign were to get a better view of the content, mainly from mobile devices, a clearer structure of the categories, a better layout for the portal’s advertising positions and a refresh to the overall look and feel.
We researched several alternatives for presenting the content in combination with changes in the colours and general aesthetics of the portal. We worked closely with Rosa’s team, with fruitful discussions and exchanges of ideas, with the end result satisfying and pleasing both sides as the portal viewing rates have tripled.
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