As Lia is already well known from her dancing career the main goal of her new website was to create a digital space for her yogic profile and activity. We held several meetings to arrive at the final content structure of the website. Lia is a very charismatic and dynamic personality who knows what she wants and at the same time is always open to new suggestions and ideas.
Throughout our meetings we agreed to focus the website’s design around two main elements: simplicity and easy navigation. Working with the beautiful photographic imagery from Ioanna Chatziandreou, we approached the visual design of the website with the feeling of roundedness and lightness, the two principal elements in yoga, along with an elegant and feminine touch in the typography. Mobile-friendly navigation, clear call to action elements and relevant content distribution are all key to the overall design ethos.